Five priorities locked from our call on May 25. Built around your summer revenue window, your existing CRM, and the things that have been sitting on the docket too long. One focus each: get it live, prove it works, then expand.
Dedicated Facebook & Instagram campaign targeting out-of-town buyers shopping waterfront and country properties in the North Bay region. Separate audience, separate creative, and a separate budget from the existing local resale ads, so we can actually measure what summer cottage demand looks like.
Hard guardrails on every single ad. Per your ask, every ad inside this campaign gets its own locked budget cap and its own fixed timeline. The moment an ad hits either limit, it auto-pauses and you get a notification. No ad ever runs blind for two months again. Every spend gets reviewed against results before we decide to re-launch, refresh, or kill it.
We already built the drip campaigns. They've been sitting in the CRM unused because the manual data entry is too cumbersome. This activates them on the dates you've been collecting in your contacts:
Every time you earn a 5-star Google review, the CRM grabs it, styles it in your brand colors, and posts it to your social channels the following Monday morning. Anything below 5 stars is filtered out automatically, so the only thing the public ever sees is your best work, on repeat.
Four posts per month on the Laframboise Team Google Business Profile, focused on open houses and any community events you're running. Google ranks profiles with regular fresh content higher, so this directly compounds the GBP optimization work we've been doing.
Right now, dropping a new contact into the seller, buyer, or market valuation funnel is too clunky, so the team isn't using the campaigns you paid to build. I'll sit with Tanya this week, figure out why the one-click pull-in isn't behaving the way it should, and get the workflow attach down to a single action from inside any contact card.
Same session, I'll walk her through the new Ask AI feature launching in the CRM in the next 7 days, so she can hit the ground running with it.